Jewelry as Identity: Why You’re Drawn to Certain Piece

"जिन खोजा तिन पाइयाँ, गहरे पानी पैठ।
मैं बौरी डूबन डरी, रही किनारे बैठ॥"
— Kabir

"Those who dared to dive found the treasures.
I sat by the shore, too afraid to sink."

The Story That Sparked Yuvasha

There was a time, in my college years, when style became my silent voice.

I’d stroll through the buzzing streets of Colaba Causeway, drawn like a magnet to bold oxidised jewelry. The textures, the drama, the statement — those pieces weren’t just accessories.
They mirrored who I was becoming.

The Shift Within

As I grew, so did my taste.

Natural stones began to attract me — raw, grounded, full of quiet power.
I stopped layering my wrists and neck, but I never left the house without a pair of striking earrings.

They made me feel:

• In charge

• Elegant

• Free

Then came a phase when I began to hold back.
I underdressed. I played it safe.

Not just with clothes — but with how I showed up in life.

Maybe it was self-doubt.
Maybe it was fatigue.
Maybe I had simply forgotten:

How we present ourselves is also how we nurture ourselves.

From Invisible to Intentional

What I’ve realised now is this:

Neglecting yourself can feel cozy at first — like hiding under a blanket.
But stay there too long, and it becomes a habit of invisibility.

And That’s Where Yuvasha Was Born

Yuvasha wasn’t just about curating jewelry.

It was about reclaiming joy, confidence, and individuality —
not just for me, but for every woman who’s ever quieted her own shine.

Through Yuvasha, I began dressing up again —
not for the world, but for myself.

The touch of a natural stone, the shimmer of a bold earring —
It slowly brought me back to life.

Introducing: Chhaya

Our newest collection, Chhaya, carries that journey in every piece.

It offers:

• Shelter

• Softness

• Space for your inner self to breathe — and bloom

Each piece is an invitation to show up —
gently but fully, just as you are.

Let It Resonate

Let it speak to the parts of you that long to be seen.

And if you find a piece that feels like you —
I’d love to know.

From My Story to Yours

We all go through shifts —
in style, in identity, in how we see ourselves.

And often, the pieces we’re drawn to aren’t just beautiful —
they’re mirrors of who we are becoming.

So the next time you pick a piece, ask yourself:
What part of me is this honouring?

If you find your answer —
wear it boldly.

With love,
Jahnvi
Founder, Yuvasha